AFL tells Sportsbet to stop using players in AI generated content
Published . Updated .
Exclusive: Gambling firm working with AFL ‘on the evolving use of AI in our content’ as it deletes video depicting Lachie Neale saying ‘I want to thank me for believing in me’ Get our breaking news email , free app or daily news podcast The AFL has told its official gambling partner, Sportsbet, to stop featuring its high-profile athletes in AI-generated social media content without player permission. Sportsbet has also been told to delete AI videos depicting AFL stars delivering lines from movies, television shows or speeches to react to real events. Continue reading...
Directly affected
- No company is named in this report.
Indirectly affected
- ZIM ZIM Integrated Shipping
Container lines are exposed when a shipping lane is disrupted
- MATX Matson
Container lines are exposed when a shipping lane is disrupted
- DAC Danaos
Ship owners earn more when vessels are tied up longer
- GSL Global Ship Lease
Ship owners earn more when vessels are tied up longer
- SBLK Star Bulk Carriers
Dry-bulk carriers move with commodity shipping demand
- GOGL Golden Ocean
Dry-bulk carriers move with commodity shipping demand
- SUPX SUPERX AI TECHNOLOGY LTD
GA selected SUPX as a RELATED security because its canonical security name directly matches this event's themes: technology, ai. This is an explainable DERIVED market relationship, not a claim that the security was named in the source article.
- BOAT SONICSHARES GLOBAL SHIPPING ETF
Shipping-route or port disruption can alter freight capacity, rates, and carrier earnings expectations.
- ABAT AMERICAN BATTERY TECHNOLOGY
GA selected ABAT as a RELATED security because its canonical security name directly matches this event's themes: technology. This is an explainable DERIVED market relationship, not a claim that the security was named in the source article.
- ACM AECOM TECHNOLOGY CORP
GA selected ACM as a RELATED security because its canonical security name directly matches this event's themes: technology. This is an explainable DERIVED market relationship, not a claim that the security was named in the source article.
Price reaction, T-5 to T+3
Exclusive: Gambling firm working with AFL ‘on the evolving use of AI in our content’ as it deletes video depicting Lachie Neale saying ‘I want to thank me for believing in me’ Get our breaking news email , free app or daily news podcast Th…
Source: The Guardian
The price since 13 Oct 2026: SuperX AI Technology (SUPX) versus the S&P 500
Since the first closing price after “AFL tells Sportsbet to stop using players in AI generated content,” SuperX AI Technology (SUPX) is -5.01%. The S&P 500 fund (SPY) is -0.40% over the same days, a -4.62% difference versus the market. industrial stocks (XLI) is -0.20%, a -4.82% difference versus that group of stocks.
| Company | When | Move | Status |
|---|---|---|---|
| American Battery Technology (ABAT) | that day | -4.10% | final price |
| American Battery Technology (ABAT) | the next day | -12.57% | final price |
| American Battery Technology (ABAT) | two days later | -14.75% | final price |
| American Battery Technology (ABAT) | three days later | -19.13% | final price |
| American Battery Technology (ABAT) | three days earlier | +12.30% | final price |
| American Battery Technology (ABAT) | five days earlier | +17.76% | final price |
| Aecom (ACM) | that day | +0.73% | final price |
| Aecom (ACM) | the next day | -1.03% | final price |
| Aecom (ACM) | two days later | +0.18% | final price |
| Aecom (ACM) | three days later | -0.05% | final price |
| Aecom (ACM) | three days earlier | +0.80% | final price |
| Aecom (ACM) | five days earlier | +1.99% | final price |
| C3.ai (AI) | that day | +3.45% | final price |
| C3.ai (AI) | the next day | +0.52% | final price |
| C3.ai (AI) | two days later | +4.74% | final price |
| C3.ai (AI) | three days later | -2.50% | final price |
| C3.ai (AI) | three days earlier | -2.33% | final price |
| C3.ai (AI) | five days earlier | -3.19% | final price |
| DAC | that day | -2.61% | final price |
| DAC | the next day | -4.21% | final price |
| DAC | two days later | -6.00% | final price |
| DAC | three days later | -6.72% | final price |
| DAC | three days earlier | +0.47% | final price |
| DAC | five days earlier | -1.90% | final price |
| GOGL | that day | 0.00% | final price |
| GOGL | the next day | 0.00% | final price |
| GOGL | two days later | 0.00% | final price |
| GOGL | three days later | 0.00% | final price |
| GOGL | three days earlier | 0.00% | final price |
| GOGL | five days earlier | 0.00% | final price |
Disclosure records for SuperX AI Technology (SUPX) within two months of 13 Oct 2026
- Donald J Trump buy Aecom (ACM) ($1,001 - $15,000). That is 46 days before publication, inside 60 days. The filing is listed beside the story “AFL tells Sportsbet to stop using players in AI generated content.”
- Donald J Trump sell Aecom (ACM) ($1,001 - $15,000). That is 50 days before publication, inside 60 days. The filing is listed beside the story “AFL tells Sportsbet to stop using players in AI generated content.”
Public disclosure filings, not a recommendation. The filing link is the source document. News use of these reports still sits under 5 U.S.C. § 13107(c).
The Taiwan Strait count beside this story
Taiwan Strait has 48 linked stories in the last 7 days and 48 in the last 30 on the page that also carries “AFL tells Sportsbet to stop using players in AI generated content.” The recent pace is rising.
SuperX AI Technology (SUPX) on one side of this shipping story
Companies tied to this story
- SUPX SuperX AI Technology
In “AFL tells Sportsbet to stop using players in AI generated content,” SuperX AI Technology (SUPX) is linked, with no stored direction, medium confidence. Reason on file: GA selected SUPX as a RELATED security because its canonical security name directly matches this event's themes: technology, ai. This is an explainable DERIVED market relationship, not a claim that the security was named in the source article
- BOAT Sonicshares Global Shipping Etf
In “AFL tells Sportsbet to stop using players in AI generated content,” Sonicshares Global Shipping Etf (BOAT) is linked, with no stored direction, medium confidence. Reason on file: Shipping-route or port disruption can alter freight capacity, rates, and carrier earnings expectations
- ABAT American Battery Technology
For “AFL tells Sportsbet to stop using players in AI generated content,” American Battery Technology (ABAT) is linked, with no stored direction, medium confidence. Reason on file: GA selected ABAT as a RELATED security because its canonical security name directly matches this event's themes: technology. This is an explainable DERIVED market relationship, not a claim that the security was named in the source article
- ACM Aecom
For “AFL tells Sportsbet to stop using players in AI generated content,” Aecom (ACM) is linked, with no stored direction, medium confidence. Reason on file: GA selected ACM as a RELATED security because its canonical security name directly matches this event's themes: technology. This is an explainable DERIVED market relationship, not a claim that the security was named in the source article
- AI C3.ai
C3.ai (AI) is linked, with no stored direction, medium confidence in the 13 Oct 2026 story “AFL tells Sportsbet to stop using players in AI generated content.” Reason on file: GA selected AI as a RELATED security because its canonical security name directly matches this event's themes: ai. This is an explainable DERIVED market relationship, not a claim that the security was named in the source article
- AMKR Amkor Technology
For “AFL tells Sportsbet to stop using players in AI generated content,” Amkor Technology (AMKR) is linked, with no stored direction, medium confidence. Reason on file: GA selected AMKR as a RELATED security because its canonical security name directly matches this event's themes: technology. This is an explainable DERIVED market relationship, not a claim that the security was named in the source article
- AOSL Alpha & Omega Semiconductor
Alpha & Omega Semiconductor (AOSL) is linked, with no stored direction, medium confidence in the 13 Oct 2026 story “AFL tells Sportsbet to stop using players in AI generated content.” Reason on file: GA selected AOSL as a RELATED security because its canonical security name directly matches this event's themes: semiconductor. This is an explainable DERIVED market relationship, not a claim that the security was named in the source article
From Taiwan Strait to SuperX AI Technology (SUPX)
SuperX AI Technology (SUPX) is the company in “AFL tells Sportsbet to stop using players in AI generated content,” the 13 Oct 2026 Taiwan Strait story.
SuperX AI Technology (SUPX) is on the page because GA selected SUPX as a RELATED security because its canonical security name directly matches this event's themes: technology, ai. This is an explainable DERIVED market relationship, not a claim that the security was named in the source article
Also listed, Sonicshares Global Shipping Etf (BOAT): Shipping-route or port disruption can alter freight capacity, rates, and carrier earnings expectations
Dates and price levels for SuperX AI Technology (SUPX)
ABAT traded between 1.42 and 2.42 across 20 sessions. The latest close on file is 1.44. BOAT traded between 50.36 and 55.24 across 20 sessions. The latest close on file is 51.63. SUPX traded between 6.15 and 7.09 across 10 sessions. The latest close on file is 6.72.
How strong the case is around SuperX AI Technology (SUPX)
46 out of 100
“AFL tells Sportsbet to stop using players in AI generated content” scores 46 out of 100. The score uses 1 sources, and 7 linked companies.