Consumer AI use a boon for the holidays as AI traffic doubles

Published 01 Oct 2026, 15:55 UTC. Updated 02 Oct 2026, 05:27 UTC.

Consumers using AI engage with brands’ offers at a higher rate than non-AI traffic and generate more revenue per visit, a survey from Adobe found.

Directly affected

ADBE Adobe
Named in this report.

Indirectly affected

SUPX SUPERX AI TECHNOLOGY LTD
GA selected SUPX as a RELATED security because its canonical security name directly matches this event's themes: technology, ai. This is an explainable DERIVED market relationship, not a claim that the security was named in the source article.
ABAT AMERICAN BATTERY TECHNOLOGY
GA selected ABAT as a RELATED security because its canonical security name directly matches this event's themes: technology. This is an explainable DERIVED market relationship, not a claim that the security was named in the source article.
ACM AECOM TECHNOLOGY CORP
GA selected ACM as a RELATED security because its canonical security name directly matches this event's themes: technology. This is an explainable DERIVED market relationship, not a claim that the security was named in the source article.
AOSL ALPHA & OMEGA SEMICONDUCTOR LT SHS
GA selected AOSL as a RELATED security because its canonical security name directly matches this event's themes: semiconductor. This is an explainable DERIVED market relationship, not a claim that the security was named in the source article.
BBAI BIGBEAR AI HLDGS INC
GA selected BBAI as a RELATED security because its canonical security name directly matches this event's themes: ai. This is an explainable DERIVED market relationship, not a claim that the security was named in the source article.
CHAT Roundhill Generative AI & Tech
GA selected CHAT as a RELATED security because its canonical security name directly matches this event's themes: ai. This is an explainable DERIVED market relationship, not a claim that the security was named in the source article.

Price reaction, T-5 to T+3

Ticker	T-5	T-3	T-1	T0	T+1	T+2	T+3
ADBE	—	—	—	—	—	—	—
SUPX	—	—	—	—	—	—	—
ABAT	—	—	—	—	—	—	—
ACM	—	—	—	—	—	—	—
AOSL	—	—	—	—	—	—	—
BBAI	—	—	—	—	—	—	—
CHAT	—	—	—	—	—	—	—

Consumers using AI engage with brands’ offers at a higher rate than non-AI traffic and generate more revenue per visit, a survey from Adobe found.

Source: Retail Dive

Price since this story was published: SuperX AI Technology (SUPX)

Since the first closing price after “Consumer AI use a boon for the holidays as AI traffic doubles,” SuperX AI Technology (SUPX) is -2.82%. The S&P 500 fund (SPY) is -0.40% over the same days, a -2.42% difference versus the market.

SUPX

SPY

Disclosure records for SuperX AI Technology (SUPX) within two months of 1 Oct 2026

Public disclosure filings, not a recommendation. The filing link is the source document. News use of these reports still sits under 5 U.S.C. § 13107(c).

Who gains and who loses around SuperX AI Technology (SUPX)

Companies carried with this story

SUPX SuperX AI Technology
For “Consumer AI use a boon for the holidays as AI traffic doubles,” SuperX AI Technology (SUPX) is linked, with no stored direction, medium confidence. Reason on file: GA selected SUPX as a RELATED security because its canonical security name directly matches this event's themes: technology, ai. This is an explainable DERIVED market relationship, not a claim that the security was named in the source article
ABAT American Battery Technology
For “Consumer AI use a boon for the holidays as AI traffic doubles,” American Battery Technology (ABAT) is linked, with no stored direction, medium confidence. Reason on file: GA selected ABAT as a RELATED security because its canonical security name directly matches this event's themes: technology. This is an explainable DERIVED market relationship, not a claim that the security was named in the source article
ACM Aecom
Aecom (ACM) is linked, with no stored direction, medium confidence in the 1 Oct 2026 story “Consumer AI use a boon for the holidays as AI traffic doubles.” Reason on file: GA selected ACM as a RELATED security because its canonical security name directly matches this event's themes: technology. This is an explainable DERIVED market relationship, not a claim that the security was named in the source article
AOSL Alpha & Omega Semiconductor
For “Consumer AI use a boon for the holidays as AI traffic doubles,” Alpha & Omega Semiconductor (AOSL) is linked, with no stored direction, medium confidence. Reason on file: GA selected AOSL as a RELATED security because its canonical security name directly matches this event's themes: semiconductor. This is an explainable DERIVED market relationship, not a claim that the security was named in the source article
BBAI BigBear.ai Holdings
BigBear.ai Holdings (BBAI) is linked, with no stored direction, medium confidence in the 1 Oct 2026 story “Consumer AI use a boon for the holidays as AI traffic doubles.” Reason on file: GA selected BBAI as a RELATED security because its canonical security name directly matches this event's themes: ai. This is an explainable DERIVED market relationship, not a claim that the security was named in the source article
CHAT Roundhill Generative AI & Tech
For “Consumer AI use a boon for the holidays as AI traffic doubles,” Roundhill Generative AI & Tech (CHAT) is linked, with no stored direction, medium confidence. Reason on file: GA selected CHAT as a RELATED security because its canonical security name directly matches this event's themes: ai. This is an explainable DERIVED market relationship, not a claim that the security was named in the source article

SuperX AI Technology (SUPX)

On 1 Oct 2026, “Consumer AI use a boon for the holidays as AI traffic doubles” is the story that connects SuperX AI Technology (SUPX) to this story.

SuperX AI Technology (SUPX) is on the page because GA selected SUPX as a RELATED security because its canonical security name directly matches this event's themes: technology, ai. This is an explainable DERIVED market relationship, not a claim that the security was named in the source article

Also listed, American Battery Technology (ABAT): GA selected ABAT as a RELATED security because its canonical security name directly matches this event's themes: technology. This is an explainable DERIVED market relationship, not a claim that the security was named in the source article

Dates in the story, and the SuperX AI Technology (SUPX) price range

ABAT traded between 1.42 and 2.42 across 20 sessions. The latest close on file is 1.44. ACM traded between 56.41 and 63.73 across 20 sessions. The latest close on file is 57.99. SUPX traded between 6.15 and 7.09 across 10 sessions. The latest close on file is 6.72.

A simple score for SuperX AI Technology (SUPX)

46 out of 100

“Consumer AI use a boon for the holidays as AI traffic doubles” scores 46 out of 100. The score uses 1 sources, and 6 linked companies.