McDonald's AI ‘Pricing Engine’ Gauges What Customers Will Pay for a Big Mac: Report
Published . Updated .
Machine-learning models set an 'optimal price' per item per restaurant, and have widened the gap between branches two miles apart.
Directly affected
- No company is named in this report.
Indirectly affected
- SUPX SUPERX AI TECHNOLOGY LTD
GA selected SUPX as a RELATED security because its canonical security name directly matches this event's themes: technology, ai. This is an explainable DERIVED market relationship, not a claim that the security was named in the source article.
- ABAT AMERICAN BATTERY TECHNOLOGY
GA selected ABAT as a RELATED security because its canonical security name directly matches this event's themes: technology. This is an explainable DERIVED market relationship, not a claim that the security was named in the source article.
- ACM AECOM TECHNOLOGY CORP
GA selected ACM as a RELATED security because its canonical security name directly matches this event's themes: technology. This is an explainable DERIVED market relationship, not a claim that the security was named in the source article.
- AOSL ALPHA & OMEGA SEMICONDUCTOR LT SHS
GA selected AOSL as a RELATED security because its canonical security name directly matches this event's themes: semiconductor. This is an explainable DERIVED market relationship, not a claim that the security was named in the source article.
- BBAI BIGBEAR AI HLDGS INC
GA selected BBAI as a RELATED security because its canonical security name directly matches this event's themes: ai. This is an explainable DERIVED market relationship, not a claim that the security was named in the source article.
- CHAT Roundhill Generative AI & Tech
GA selected CHAT as a RELATED security because its canonical security name directly matches this event's themes: ai. This is an explainable DERIVED market relationship, not a claim that the security was named in the source article.
Price reaction, T-5 to T+3
Machine-learning models set an 'optimal price' per item per restaurant, and have widened the gap between branches two miles apart.
Source: Decrypt
Price since this story was published: SuperX AI Technology (SUPX)
Since the first closing price after “McDonald's AI ‘Pricing Engine’ Gauges What Customers Will Pay for a Big Mac: Report,” SuperX AI Technology (SUPX) is -2.82%. The S&P 500 fund (SPY) is +0.33% over the same days, a -3.15% difference versus the market.
Who reported a SuperX AI Technology (SUPX) trade near this story
- Donald J Trump buy Aecom (ACM) ($1,001 - $15,000). That is 33 days before publication, inside 60 days. The filing is listed beside the story “McDonald's AI ‘Pricing Engine’ Gauges What Customers Will Pay for a Big Mac: Report.”
- Donald J Trump sell Aecom (ACM) ($1,001 - $15,000). That is 37 days before publication, inside 60 days. The filing is listed beside the story “McDonald's AI ‘Pricing Engine’ Gauges What Customers Will Pay for a Big Mac: Report.”
Public disclosure filings, not a recommendation. The filing link is the source document. News use of these reports still sits under 5 U.S.C. § 13107(c).
Who gains and who loses around SuperX AI Technology (SUPX)
Companies carried with this story
- SUPX SuperX AI Technology
For “McDonald's AI ‘Pricing Engine’ Gauges What Customers Will Pay for a Big Mac: Report,” SuperX AI Technology (SUPX) is linked, with no stored direction, medium confidence. Reason on file: GA selected SUPX as a RELATED security because its canonical security name directly matches this event's themes: technology, ai. This is an explainable DERIVED market relationship, not a claim that the security was named in the source article
- ABAT American Battery Technology
For “McDonald's AI ‘Pricing Engine’ Gauges What Customers Will Pay for a Big Mac: Report,” American Battery Technology (ABAT) is linked, with no stored direction, medium confidence. Reason on file: GA selected ABAT as a RELATED security because its canonical security name directly matches this event's themes: technology. This is an explainable DERIVED market relationship, not a claim that the security was named in the source article
- ACM Aecom
In “McDonald's AI ‘Pricing Engine’ Gauges What Customers Will Pay for a Big Mac: Report,” Aecom (ACM) is linked, with no stored direction, medium confidence. Reason on file: GA selected ACM as a RELATED security because its canonical security name directly matches this event's themes: technology. This is an explainable DERIVED market relationship, not a claim that the security was named in the source article
- AOSL Alpha & Omega Semiconductor
For “McDonald's AI ‘Pricing Engine’ Gauges What Customers Will Pay for a Big Mac: Report,” Alpha & Omega Semiconductor (AOSL) is linked, with no stored direction, medium confidence. Reason on file: GA selected AOSL as a RELATED security because its canonical security name directly matches this event's themes: semiconductor. This is an explainable DERIVED market relationship, not a claim that the security was named in the source article
- BBAI BigBear.ai Holdings
For “McDonald's AI ‘Pricing Engine’ Gauges What Customers Will Pay for a Big Mac: Report,” BigBear.ai Holdings (BBAI) is linked, with no stored direction, medium confidence. Reason on file: GA selected BBAI as a RELATED security because its canonical security name directly matches this event's themes: ai. This is an explainable DERIVED market relationship, not a claim that the security was named in the source article
- CHAT Roundhill Generative AI & Tech
In “McDonald's AI ‘Pricing Engine’ Gauges What Customers Will Pay for a Big Mac: Report,” Roundhill Generative AI & Tech (CHAT) is linked, with no stored direction, medium confidence. Reason on file: GA selected CHAT as a RELATED security because its canonical security name directly matches this event's themes: ai. This is an explainable DERIVED market relationship, not a claim that the security was named in the source article
SuperX AI Technology (SUPX)
“McDonald's AI ‘Pricing Engine’ Gauges What Customers Will Pay for a Big Mac: Report” (30 Sep 2026) reaches SuperX AI Technology (SUPX) through this story.
For SuperX AI Technology (SUPX), the reason on file says GA selected SUPX as a RELATED security because its canonical security name directly matches this event's themes: technology, ai. This is an explainable DERIVED market relationship, not a claim that the security was named in the source article
Also listed, American Battery Technology (ABAT): GA selected ABAT as a RELATED security because its canonical security name directly matches this event's themes: technology. This is an explainable DERIVED market relationship, not a claim that the security was named in the source article
Dates in the story, and the SuperX AI Technology (SUPX) price range
ABAT traded between 1.42 and 2.42 across 20 sessions. The latest close on file is 1.44. ACM traded between 56.41 and 63.73 across 20 sessions. The latest close on file is 57.99. SUPX traded between 6.15 and 7.09 across 10 sessions. The latest close on file is 6.72.
A simple score for SuperX AI Technology (SUPX)
46 out of 100
“McDonald's AI ‘Pricing Engine’ Gauges What Customers Will Pay for a Big Mac: Report” scores 46 out of 100. The score uses 1 sources, and 6 linked companies.