NHL taps Adobe as creative, marketing and AI partner
Published . Updated .
The partnership follows a surge in cultural relevancy for the league in the wake of the Winter Olympics and popular shows such as “Heated Rivalry.”
Directly affected
Indirectly affected
- CELZ CREATIVE MED TECHNOLOGY HLDG
GA selected CELZ as a RELATED security because its canonical security name directly matches this event's themes: technology, creative. This is an explainable DERIVED market relationship, not a claim that the security was named in the source article.
- CGTL CREATIVE GLOBAL TECHNOLOGY HLD
GA selected CGTL as a RELATED security because its canonical security name directly matches this event's themes: technology, creative. This is an explainable DERIVED market relationship, not a claim that the security was named in the source article.
- SUPX SUPERX AI TECHNOLOGY LTD
GA selected SUPX as a RELATED security because its canonical security name directly matches this event's themes: technology, ai. This is an explainable DERIVED market relationship, not a claim that the security was named in the source article.
- ABAT AMERICAN BATTERY TECHNOLOGY
GA selected ABAT as a RELATED security because its canonical security name directly matches this event's themes: technology. This is an explainable DERIVED market relationship, not a claim that the security was named in the source article.
- ACM AECOM TECHNOLOGY CORP
GA selected ACM as a RELATED security because its canonical security name directly matches this event's themes: technology. This is an explainable DERIVED market relationship, not a claim that the security was named in the source article.
- AOSL ALPHA & OMEGA SEMICONDUCTOR LT SHS
GA selected AOSL as a RELATED security because its canonical security name directly matches this event's themes: semiconductor. This is an explainable DERIVED market relationship, not a claim that the security was named in the source article.
Price reaction, T-5 to T+3
The partnership follows a surge in cultural relevancy for the league in the wake of the Winter Olympics and popular shows such as “Heated Rivalry.”
Source: Marketing Dive
Adobe (ADBE) since “NHL taps Adobe as creative, marketing and AI partner,” compared with the market
Since the first closing price after “NHL taps Adobe as creative, marketing and AI partner,” Adobe (ADBE) is +2.94%. The S&P 500 fund (SPY) is +0.56% over the same days, a +2.38% difference versus the market.
Filings that name Adobe (ADBE) around 29 Sep 2026
- Rohit Khanna sell Adobe (ADBE) ($1,001 - $15,000). That is 18 days before publication, inside 30 days. The filing is listed beside the story “NHL taps Adobe as creative, marketing and AI partner.”
- Donald J Trump buy Aecom (ACM) ($1,001 - $15,000). That is 32 days before publication, inside 60 days. The filing is listed beside the story “NHL taps Adobe as creative, marketing and AI partner.”
- Donald J Trump sell Aecom (ACM) ($1,001 - $15,000). That is 36 days before publication, inside 60 days. The filing is listed beside the story “NHL taps Adobe as creative, marketing and AI partner.”
- Kevin Hern sell Adobe (ADBE) ($15,001 - $50,000). That is 46 days before publication, inside 60 days. The filing is listed beside the story “NHL taps Adobe as creative, marketing and AI partner.”
- Rohit Khanna buy Adobe (ADBE) ($1,001 - $15,000). That is 50 days before publication, inside 60 days. The filing is listed beside the story “NHL taps Adobe as creative, marketing and AI partner.”
Public disclosure filings, not a recommendation. The filing link is the source document. News use of these reports still sits under 5 U.S.C. § 13107(c).
Who gains and who loses around Adobe (ADBE)
Companies carried with this story
- ADBE Adobe
In “NHL taps Adobe as creative, marketing and AI partner,” Adobe (ADBE) is linked, with no stored direction, high confidence. Reason on file: The reported development directly names ADOBE INC in the headline; GA resolved that company to ADBE
- CELZ Creative Medical Technology Holdings
Creative Medical Technology Holdings (CELZ) is linked, with no stored direction, medium confidence in the 29 Sep 2026 story “NHL taps Adobe as creative, marketing and AI partner.” Reason on file: GA selected CELZ as a RELATED security because its canonical security name directly matches this event's themes: technology, creative. This is an explainable DERIVED market relationship, not a claim that the security was named in the source article
- CGTL Creative Global Technology Holdings
In “NHL taps Adobe as creative, marketing and AI partner,” Creative Global Technology Holdings (CGTL) is linked, with no stored direction, medium confidence. Reason on file: GA selected CGTL as a RELATED security because its canonical security name directly matches this event's themes: technology, creative. This is an explainable DERIVED market relationship, not a claim that the security was named in the source article
- SUPX SuperX AI Technology
In “NHL taps Adobe as creative, marketing and AI partner,” SuperX AI Technology (SUPX) is linked, with no stored direction, medium confidence. Reason on file: GA selected SUPX as a RELATED security because its canonical security name directly matches this event's themes: technology, ai. This is an explainable DERIVED market relationship, not a claim that the security was named in the source article
- ABAT American Battery Technology
For “NHL taps Adobe as creative, marketing and AI partner,” American Battery Technology (ABAT) is linked, with no stored direction, medium confidence. Reason on file: GA selected ABAT as a RELATED security because its canonical security name directly matches this event's themes: technology. This is an explainable DERIVED market relationship, not a claim that the security was named in the source article
- ACM Aecom
In “NHL taps Adobe as creative, marketing and AI partner,” Aecom (ACM) is linked, with no stored direction, medium confidence. Reason on file: GA selected ACM as a RELATED security because its canonical security name directly matches this event's themes: technology. This is an explainable DERIVED market relationship, not a claim that the security was named in the source article
- AOSL Alpha & Omega Semiconductor
Alpha & Omega Semiconductor (AOSL) is linked, with no stored direction, medium confidence in the 29 Sep 2026 story “NHL taps Adobe as creative, marketing and AI partner.” Reason on file: GA selected AOSL as a RELATED security because its canonical security name directly matches this event's themes: semiconductor. This is an explainable DERIVED market relationship, not a claim that the security was named in the source article
How “NHL taps Adobe as creative, marketing and AI partner” reaches Adobe (ADBE)
On 29 Sep 2026, “NHL taps Adobe as creative, marketing and AI partner” is the story that connects Adobe (ADBE) to this story.
The link for Adobe (ADBE) is this: The reported development directly names ADOBE INC in the headline; GA resolved that company to ADBE
A second company, Creative Medical Technology Holdings (CELZ), is listed for a different reason: GA selected CELZ as a RELATED security because its canonical security name directly matches this event's themes: technology, creative. This is an explainable DERIVED market relationship, not a claim that the security was named in the source article
Dates and price levels for Adobe (ADBE)
ADBE traded between 224.70 and 256.30 across 20 sessions. The latest close on file is 247.04. CELZ traded between 0.74 and 1.03 across 20 sessions. The latest close on file is 0.74. CGTL traded between 3.05 and 4.62 across 20 sessions. The latest close on file is 3.08.
How solid “NHL taps Adobe as creative, marketing and AI partner” looks
46 out of 100
“NHL taps Adobe as creative, marketing and AI partner” scores 46 out of 100. The score uses 1 sources, and 7 linked companies.