Nike stock drops as revenue falls short of estimates, China sales plunge again
Published . Updated .
Nike is expected to post another quarter of declining sales as the company tries to turn around its business and regain growth in China.
Directly affected
- NKE NIKE INC
The reported development directly names NIKE INC in the headline; GA resolved that company to NKE.
Indirectly affected
- FXI ISHARES CHINA LARGE-CAP ETF
GA selected FXI as a RELATED security because its canonical security name directly matches this event's themes: china. This is an explainable DERIVED market relationship, not a claim that the security was named in the source article.
- KWEB KRANESHARES CSI CHINA INTERNET ETF
GA selected KWEB as a RELATED security because its canonical security name directly matches this event's themes: china. This is an explainable DERIVED market relationship, not a claim that the security was named in the source article.
- UVXY PROSHARES ULTRA VIX SHORT-TERM FUTURES ETF
GA selected UVXY as a RELATED security because its canonical security name directly matches this event's themes: short. This is an explainable DERIVED market relationship, not a claim that the security was named in the source article.
- YANG DIREXION DAILY FTSE CHINA BEAR 3X ETF
GA selected YANG as a RELATED security because its canonical security name directly matches this event's themes: china. This is an explainable DERIVED market relationship, not a claim that the security was named in the source article.
- AVSF AVANTIS SHORT-TERM FIXED INCOME ETF
GA selected AVSF as a RELATED security because its canonical security name directly matches this event's themes: short. This is an explainable DERIVED market relationship, not a claim that the security was named in the source article.
- BAMG BROOKSTONE GROWTH STOCK ETF
GA selected BAMG as a RELATED security because its canonical security name directly matches this event's themes: stock. This is an explainable DERIVED market relationship, not a claim that the security was named in the source article.
Price reaction, T-5 to T+3
Price since this story was published: Nike (NKE)
Since the first closing price after “Nike stock drops as revenue falls short of estimates, China sales plunge again,” Nike (NKE) is +9.86%. The S&P 500 fund (SPY) is -0.40% over the same days, a +10.25% difference versus the market.
Filings that name Nike (NKE) around 1 Oct 2026
- Donald J Trump buy Nike (NKE) ($15,001 - $50,000). That is 34 days before publication, inside 60 days. The filing is listed beside the story “Nike stock drops as revenue falls short of estimates, China sales plunge again.”
- Gilbert Cisneros sell Nike (NKE) ($15,001 - $50,000). That is 35 days before publication, inside 60 days. The filing is listed beside the story “Nike stock drops as revenue falls short of estimates, China sales plunge again.”
- Kevin Hern sell Nike (NKE) ($1,001 - $15,000). That is 49 days before publication, inside 60 days. The filing is listed beside the story “Nike stock drops as revenue falls short of estimates, China sales plunge again.”
- Rohit Khanna sell Nike (NKE) ($1,001 - $15,000). That is 52 days before publication, inside 60 days. The filing is listed beside the story “Nike stock drops as revenue falls short of estimates, China sales plunge again.”
Public disclosure filings, not a recommendation. The filing link is the source document. News use of these reports still sits under 5 U.S.C. § 13107(c).
Who gains and who loses around Nike (NKE)
Companies tied to this story
- NKE Nike
Nike (NKE) is linked, with no stored direction, high confidence in the 1 Oct 2026 story “Nike stock drops as revenue falls short of estimates, China sales plunge again.” Reason on file: The reported development directly names NIKE INC in the headline; GA resolved that company to NKE
- FXI Ishares China Large-Cap Etf
Ishares China Large-Cap Etf (FXI) is linked, with no stored direction, medium confidence in the 1 Oct 2026 story “Nike stock drops as revenue falls short of estimates, China sales plunge again.” Reason on file: GA selected FXI as a RELATED security because its canonical security name directly matches this event's themes: china. This is an explainable DERIVED market relationship, not a claim that the security was named in the source article
- KWEB Kraneshares Csi China Internet Etf
In “Nike stock drops as revenue falls short of estimates, China sales plunge again,” Kraneshares Csi China Internet Etf (KWEB) is linked, with no stored direction, medium confidence. Reason on file: GA selected KWEB as a RELATED security because its canonical security name directly matches this event's themes: china. This is an explainable DERIVED market relationship, not a claim that the security was named in the source article
- UVXY ProShares Trust II
In “Nike stock drops as revenue falls short of estimates, China sales plunge again,” ProShares Trust II (UVXY) is linked, with no stored direction, medium confidence. Reason on file: GA selected UVXY as a RELATED security because its canonical security name directly matches this event's themes: short. This is an explainable DERIVED market relationship, not a claim that the security was named in the source article
- YANG Direxion Daily Ftse China Bear 3X Etf
In “Nike stock drops as revenue falls short of estimates, China sales plunge again,” Direxion Daily Ftse China Bear 3X Etf (YANG) is linked, with no stored direction, medium confidence. Reason on file: GA selected YANG as a RELATED security because its canonical security name directly matches this event's themes: china. This is an explainable DERIVED market relationship, not a claim that the security was named in the source article
- AVSF Avantis Short-Term Fixed Income Etf
For “Nike stock drops as revenue falls short of estimates, China sales plunge again,” Avantis Short-Term Fixed Income Etf (AVSF) is linked, with no stored direction, medium confidence. Reason on file: GA selected AVSF as a RELATED security because its canonical security name directly matches this event's themes: short. This is an explainable DERIVED market relationship, not a claim that the security was named in the source article
- BAMG Brookstone Growth Stock Etf
For “Nike stock drops as revenue falls short of estimates, China sales plunge again,” Brookstone Growth Stock Etf (BAMG) is linked, with no stored direction, medium confidence. Reason on file: GA selected BAMG as a RELATED security because its canonical security name directly matches this event's themes: stock. This is an explainable DERIVED market relationship, not a claim that the security was named in the source article
Nike (NKE)
Nike (NKE) is the company in “Nike stock drops as revenue falls short of estimates, China sales plunge again,” the 1 Oct 2026 this story story.
Nike (NKE) is on the page because The reported development directly names NIKE INC in the headline; GA resolved that company to NKE
Ishares China Large-Cap Etf (FXI) is here too. Its reason reads: GA selected FXI as a RELATED security because its canonical security name directly matches this event's themes: china. This is an explainable DERIVED market relationship, not a claim that the security was named in the source article
Price levels for Nike (NKE)
FXI traded between 33.08 and 35.28 across 20 sessions. The latest close on file is 33.55. KWEB traded between 23.79 and 25.62 across 20 sessions. The latest close on file is 24.27. NKE traded between 31.98 and 37.86 across 20 sessions. The latest close on file is 37.23.
A simple score for Nike (NKE)
100 out of 100
“Nike stock drops as revenue falls short of estimates, China sales plunge again” scores 100 out of 100. The score uses 7 linked companies.