Sales And Marketing Software Stocks Q2 Recap: Benchmarking Sprinklr (NYSE:CXM)

Published 13 Oct 2026, 16:10 UTC. Updated 13 Oct 2026, 17:41 UTC.

Sales And Marketing Software Stocks Q2 Recap: Benchmarking Sprinklr (NYSE:CXM) Yahoo Finance

Directly affected

CXM Sprinklr
Named in this report.

Indirectly affected

LMT Lockheed Martin
Defense contractors get more work when conflict spending rises
RTX RTX
Defense contractors get more work when conflict spending rises
NOC Northrop Grumman
Defense contractors get more work when conflict spending rises
GD General Dynamics
Defense contractors get more work when conflict spending rises
ITA iShares U.S. Aerospace & Defense
A fund of aerospace and defense companies
BA Boeing
Defense and aerospace orders move with conflict spending
LHX L3Harris
Defense contractors get more work when conflict spending rises
HII Huntington Ingalls
Shipyards benefit when naval spending rises
XAR SPDR SERIES TRUST
Material security escalation can alter defense demand expectations and risk premia.
BAMG BROOKSTONE GROWTH STOCK ETF
GA selected BAMG as a RELATED security because its canonical security name directly matches this event's themes: stocks. This is an explainable DERIVED market relationship, not a claim that the security was named in the source article.

Price reaction, T-5 to T+3

Ticker	T-5	T-3	T-1	T0	T+1	T+2	T+3
CXM	—	—	—	—	—	—	—
LMT	—	—	—	—	—	—	—
RTX	—	—	—	—	—	—	—
NOC	—	—	—	—	—	—	—
GD	-1.12%	-1.56%	—	-0.79%	-0.15%	+0.55%	+2.69%
ITA	+1.03%	-0.59%	—	-0.98%	-0.89%	+0.37%	+1.47%
BA	+0.18%	-0.93%	—	-1.56%	-2.60%	-0.40%	+0.30%
LHX	—	—	—	—	—	—	—
HII	-0.10%	+0.38%	—	-2.41%	+0.16%	+1.23%	+2.87%
XAR	—	—	—	—	—	—	—
BAMG	—	—	—	—	—	—	—

Sales And Marketing Software Stocks Q2 Recap: Benchmarking Sprinklr (NYSE:CXM) Yahoo Finance

Source: Yahoo Finance

How far Spdr Series Trust (XAR) has moved since 13 Oct 2026

Since the first closing price after “Sales And Marketing Software Stocks Q2 Recap: Benchmarking Sprinklr (NYSE:CXM),” Spdr Series Trust (XAR) is +1.18%. The S&P 500 fund (SPY) is -0.40% over the same days, a +1.57% difference versus the market. industrial stocks (XLI) is -0.20%, a +1.38% difference versus that group of stocks.

Company	When	Move	Status
BA	that day	-1.56%	final price
BA	the next day	-2.60%	final price
BA	two days later	-0.40%	final price
BA	three days later	+0.30%	final price
BA	three days earlier	-0.93%	final price
BA	five days earlier	+0.18%	final price
GD	that day	-0.79%	final price
GD	the next day	-0.15%	final price
GD	two days later	+0.55%	final price
GD	three days later	+2.69%	final price
GD	three days earlier	-1.56%	final price
GD	five days earlier	-1.12%	final price
Spdr Gold Trust (GLD)	that day	-0.14%	final price
Spdr Gold Trust (GLD)	the next day	-1.62%	final price
Spdr Gold Trust (GLD)	two days later	+0.13%	final price
Spdr Gold Trust (GLD)	three days later	-0.03%	final price
Spdr Gold Trust (GLD)	three days earlier	-0.93%	final price
Spdr Gold Trust (GLD)	five days earlier	+0.03%	final price
HII	that day	-2.41%	final price
HII	the next day	+0.16%	final price
HII	two days later	+1.23%	final price
HII	three days later	+2.87%	final price
HII	three days earlier	+0.38%	final price
HII	five days earlier	-0.10%	final price
IShares U.S. Aerospace & Defense ETF (ITA)	that day	-0.98%	final price
IShares U.S. Aerospace & Defense ETF (ITA)	the next day	-0.89%	final price
IShares U.S. Aerospace & Defense ETF (ITA)	two days later	+0.37%	final price
IShares U.S. Aerospace & Defense ETF (ITA)	three days later	+1.47%	final price
IShares U.S. Aerospace & Defense ETF (ITA)	three days earlier	-0.59%	final price
IShares U.S. Aerospace & Defense ETF (ITA)	five days earlier	+1.03%	final price

XAR

SPY

XLI

Companies in defense around Spdr Series Trust (XAR)

Companies tied to this story

XAR Spdr Series Trust
For “Sales And Marketing Software Stocks Q2 Recap: Benchmarking Sprinklr (NYSE:CXM),” Spdr Series Trust (XAR) is linked, with no stored direction, medium confidence. Reason on file: Material security escalation can alter defense demand expectations and risk premia
ITA IShares U.S. Aerospace & Defense ETF
For “Sales And Marketing Software Stocks Q2 Recap: Benchmarking Sprinklr (NYSE:CXM),” IShares U.S. Aerospace & Defense ETF (ITA) is linked, with no stored direction, medium confidence. Reason on file: Material security escalation can alter defense demand expectations and risk premia
BAMG Brookstone Growth Stock Etf
Brookstone Growth Stock Etf (BAMG) is linked, with no stored direction, medium confidence in the 13 Oct 2026 story “Sales And Marketing Software Stocks Q2 Recap: Benchmarking Sprinklr (NYSE:CXM).” Reason on file: GA selected BAMG as a RELATED security because its canonical security name directly matches this event's themes: stocks. This is an explainable DERIVED market relationship, not a claim that the security was named in the source article
BAMV Brookstone Value Stock Etf
For “Sales And Marketing Software Stocks Q2 Recap: Benchmarking Sprinklr (NYSE:CXM),” Brookstone Value Stock Etf (BAMV) is linked, with no stored direction, medium confidence. Reason on file: GA selected BAMV as a RELATED security because its canonical security name directly matches this event's themes: stocks. This is an explainable DERIVED market relationship, not a claim that the security was named in the source article
FBT First Trust NYSE Arca Biotech ETF
In “Sales And Marketing Software Stocks Q2 Recap: Benchmarking Sprinklr (NYSE:CXM),” First Trust NYSE Arca Biotech ETF (FBT) is linked, with no stored direction, medium confidence. Reason on file: GA selected FBT as a RELATED security because its canonical security name directly matches this event's themes: nyse. This is an explainable DERIVED market relationship, not a claim that the security was named in the source article
NYSX Global X Fds Nyse 100 Etf
For “Sales And Marketing Software Stocks Q2 Recap: Benchmarking Sprinklr (NYSE:CXM),” Global X Fds Nyse 100 Etf (NYSX) is linked, with no stored direction, medium confidence. Reason on file: GA selected NYSX as a RELATED security because its canonical security name directly matches this event's themes: nyse. This is an explainable DERIVED market relationship, not a claim that the security was named in the source article
PPA Invesco Aerospace & Defense Etf
In “Sales And Marketing Software Stocks Q2 Recap: Benchmarking Sprinklr (NYSE:CXM),” Invesco Aerospace & Defense Etf (PPA) is linked, with no stored direction, medium confidence. Reason on file: GA selected PPA as a RELATED security because its canonical security name directly matches this event's themes: defense. This is an explainable DERIVED market relationship, not a claim that the security was named in the source article
GLD Spdr Gold Trust
For “Sales And Marketing Software Stocks Q2 Recap: Benchmarking Sprinklr (NYSE:CXM),” Spdr Gold Trust (GLD) is linked, with no stored direction, medium confidence. Reason on file: Material security escalation can affect safe-haven and macro-risk proxies; this is a monitoring relationship, not a directional prediction

How defense news reaches Spdr Series Trust (XAR)

The 13 Oct 2026 story “Sales And Marketing Software Stocks Q2 Recap: Benchmarking Sprinklr (NYSE:CXM)” names Spdr Series Trust (XAR) because of Defense.

What ties Spdr Series Trust (XAR) to the headline is this: Material security escalation can alter defense demand expectations and risk premia

IShares U.S. Aerospace & Defense ETF (ITA) is here too. Its reason reads: Material security escalation can alter defense demand expectations and risk premia

The price range for Spdr Series Trust (XAR), and the dates in the story

BAMG traded between 43.54 and 45.76 across 11 sessions. The latest close on file is 45.02. ITA traded between 201.08 and 217.79 across 20 sessions. The latest close on file is 207.60. XAR traded between 216.28 and 245.40 across 20 sessions. The latest close on file is 223.20.

What the saved facts support for Spdr Series Trust (XAR)

46 out of 100

“Sales And Marketing Software Stocks Q2 Recap: Benchmarking Sprinklr (NYSE:CXM)” scores 46 out of 100. The score uses 1 sources, and 10 linked companies.