Will OPRX's OpenPath Deal Help TTD Capture More Healthcare Ad Dollars?
Published . Updated .
The Trade Desk expands healthcare advertising with OptimizeRx, adding authenticated HCP inventory across 400+ EHR and e-prescribing systems.
Directly affected
Indirectly affected
- XLV Health Care Select Sector SPDR
A fund of health-care companies
- XBI SPDR S&P Biotech
A fund of biotechnology companies
- UNH UnitedHealth
A large health insurer
- JNJ Johnson & Johnson
A large health-care company
- LLY Eli Lilly
A large drug maker
- PFE Pfizer
A large drug maker
- IHF ISHARES U.S. HEALTHCARE PROVIDERS ETF
GA selected IHF as a RELATED security because its canonical security name directly matches this event's themes: healthcare. This is an explainable DERIVED market relationship, not a claim that the security was named in the source article.
- XLVX CORGI ETF TR I U S HEALTHCARE
GA selected XLVX as a RELATED security because its canonical security name directly matches this event's themes: healthcare. This is an explainable DERIVED market relationship, not a claim that the security was named in the source article.
Price reaction, T-5 to T+3
The Trade Desk expands healthcare advertising with OptimizeRx, adding authenticated HCP inventory across 400+ EHR and e-prescribing systems.
Source: Nasdaq Markets
How far Trade Desk (TTD) has moved since 23 Sep 2026
Since the first closing price after “Will OPRX's OpenPath Deal Help TTD Capture More Healthcare Ad Dollars?,” Trade Desk (TTD) is -2.93%. The S&P 500 fund (SPY) is -0.09% over the same days, a -2.84% difference versus the market.
Official trades in Trade Desk (TTD) around 23 Sep 2026
- Gilbert Cisneros sell Trade Desk (TTD) ($1,001 - $15,000). That is 5 days before publication, inside 30 days. The filing is listed beside the story “Will OPRX's OpenPath Deal Help TTD Capture More Healthcare Ad Dollars?.”
- Tony Wied sell Trade Desk (TTD) ($15,001 - $50,000). That is 6 days before publication, inside 30 days. The filing is listed beside the story “Will OPRX's OpenPath Deal Help TTD Capture More Healthcare Ad Dollars?.”
- Donald J Trump sell Trade Desk (TTD) ($1,001 - $15,000). That is 26 days before publication, inside 30 days. The filing is listed beside the story “Will OPRX's OpenPath Deal Help TTD Capture More Healthcare Ad Dollars?.”
- Gilbert Cisneros buy Trade Desk (TTD) ($1,001 - $15,000). That is 36 days before publication, inside 60 days. The filing is listed beside the story “Will OPRX's OpenPath Deal Help TTD Capture More Healthcare Ad Dollars?.”
- Tony Wied sell Trade Desk (TTD) ($15,001 - $50,000). That is 40 days before publication, inside 60 days. The filing is listed beside the story “Will OPRX's OpenPath Deal Help TTD Capture More Healthcare Ad Dollars?.”
Public disclosure filings, not a recommendation. The filing link is the source document. News use of these reports still sits under 5 U.S.C. § 13107(c).
Who gains and who loses around Trade Desk (TTD)
Companies carried with this story
- TTD Trade Desk
Trade Desk (TTD) is linked, with no stored direction, high confidence in the 23 Sep 2026 story “Will OPRX's OpenPath Deal Help TTD Capture More Healthcare Ad Dollars?.” Reason on file: The reported development directly names THE TRADE DESK INC in the summary; GA resolved that company to TTD
- IHF Ishares U.S. Healthcare Providers Etf
Ishares U.S. Healthcare Providers Etf (IHF) is linked, with no stored direction, medium confidence in the 23 Sep 2026 story “Will OPRX's OpenPath Deal Help TTD Capture More Healthcare Ad Dollars?.” Reason on file: GA selected IHF as a RELATED security because its canonical security name directly matches this event's themes: healthcare. This is an explainable DERIVED market relationship, not a claim that the security was named in the source article
- XLVX Corgi Etf Tr I U S Healthcare
Corgi Etf Tr I U S Healthcare (XLVX) is linked, with no stored direction, medium confidence in the 23 Sep 2026 story “Will OPRX's OpenPath Deal Help TTD Capture More Healthcare Ad Dollars?.” Reason on file: GA selected XLVX as a RELATED security because its canonical security name directly matches this event's themes: healthcare. This is an explainable DERIVED market relationship, not a claim that the security was named in the source article
Trade Desk (TTD)
Trade Desk (TTD) is the company in “Will OPRX's OpenPath Deal Help TTD Capture More Healthcare Ad Dollars?,” the 23 Sep 2026 this story story.
For Trade Desk (TTD), the reason on file says The reported development directly names THE TRADE DESK INC in the summary; GA resolved that company to TTD
Ishares U.S. Healthcare Providers Etf (IHF) is here too. Its reason reads: GA selected IHF as a RELATED security because its canonical security name directly matches this event's themes: healthcare. This is an explainable DERIVED market relationship, not a claim that the security was named in the source article
Dates in the story, and the Trade Desk (TTD) price range
IHF traded between 54.17 and 59.70 across 20 sessions. The latest close on file is 58.84. TTD traded between 11.62 and 14.04 across 20 sessions. The latest close on file is 12.25. XLVX traded between 31.31 and 36.17 across 8 sessions. The latest close on file is 34.91.
A simple score for Trade Desk (TTD)
27 out of 100
“Will OPRX's OpenPath Deal Help TTD Capture More Healthcare Ad Dollars?” scores 27 out of 100. The score uses 1 sources, and 3 linked companies.