Apple Q4 Earnings: Holiday Sales Outlook, iPhone Duo Demand And Memory Costs Take Center Stage In First Report Under New CEO
Published . Updated .
Apple is likely to face questions about hinge and screen issues with its new iPhone Duo, even as the device’s longer wait times point to strong demand.
Directly affected
- AAPL Apple+1.4% 30d
Named in this report.
Indirectly affected
- XRT SPDR S&P Retail ETF
SPDR S&P Retail ETF: it holds retailers. Linked by “holiday sales” (retail and consumer goods) in this story.
- XLY Consumer Discretionary Select Sector SPDR+2.3% 30d
Consumer Discretionary Select Sector SPDR: it holds retailers. Linked by “holiday sales” (retail and consumer goods) in this story.
- WMT Walmart+14.9% 30d
Walmart (variety stores): retailers move with shopper spending and import costs. Linked by “holiday sales” (retail and consumer goods) in this story.
- AMZN Amazon.com-7.0% 30d
Amazon.com (catalog and mail-order houses): retailers move with shopper spending and import costs. Linked by “holiday sales” (retail and consumer goods) in this story.
- COST Costco Wholesale+12.7% 30d
Costco Wholesale (variety stores): retailers move with shopper spending and import costs. Linked by “holiday sales” (retail and consumer goods) in this story.
- TGT Target-2.8% 30d
Target (variety stores): retailers move with shopper spending and import costs. Linked by “holiday sales” (retail and consumer goods) in this story.
Price reaction, T-5 to T+3
| Ticker | T-5 | T-3 | T-1 | T0 | T+1 | T+2 | T+3 |
|---|---|---|---|---|---|---|---|
| AAPL | -0.24% | -0.21% | base | after close | after close | after close | after close |
| XRT | -1.50% | -2.24% | base | after close | after close | after close | after close |
| XLY | -0.96% | -0.06% | base | after close | after close | after close | after close |
| WMT | -2.61% | -3.79% | base | after close | after close | after close | after close |
| AMZN | +3.66% | +5.97% | base | after close | after close | after close | after close |
| COST | -0.73% | -2.96% | base | after close | after close | after close | after close |
| TGT | -3.73% | -3.40% | base | after close | after close | after close | after close |
Closing-price change versus T-1, the last close before the story. T0 to T+3 fill in after each market close. Prices: Alpaca IEX.
Market Call
Think this story will push the stock up or down over the next three trading days? Make a free call and see what other readers think. Points are play money with no cash value.
Apple Q4 Earnings: Holiday Sales Outlook, iPhone Duo Demand And Memory Costs Take Center Stage In First Report Under New CEO Yahoo Finance
Source: Yahoo Finance
Price since this story was published: Spdr Series Trust (XRT)
| Company | When | Move | Status |
|---|---|---|---|
| AAPL | three days earlier | -0.21% | final price |
| AAPL | five days earlier | -0.24% | final price |
| Amazon Com (AMZN) | three days earlier | +5.97% | final price |
| Amazon Com (AMZN) | five days earlier | +3.66% | final price |
| Costco Wholesale (COST) | three days earlier | -2.96% | final price |
| Costco Wholesale (COST) | five days earlier | -0.73% | final price |
| Target (TGT) | three days earlier | -3.40% | final price |
| Target (TGT) | five days earlier | -3.73% | final price |
| Walmart (WMT) | three days earlier | -3.79% | final price |
| Walmart (WMT) | five days earlier | -2.61% | final price |
| Select Sector Spdr Tr (XLY) | three days earlier | -0.06% | final price |
| Select Sector Spdr Tr (XLY) | five days earlier | -0.96% | final price |
| Spdr Series Trust (XRT) | three days earlier | -2.24% | final price |
| Spdr Series Trust (XRT) | five days earlier | -1.50% | final price |
Congressional trades in the stocks in this story
- Rep. Pete Sessions sold Apple (AAPL) (held by a spouse), worth $250,001 - $500,000 on 2 Oct 2026. That is 31 days before publication. Filed 27 Oct 2026. View the filing.
- Rep. Pete Sessions sold Apple (AAPL) (held by a spouse), worth $100,001 - $250,000 on 22 Sep 2026. That is 41 days before publication. Filed 22 Sep 2026. View the filing.
- Rep. Cleo Fields bought Apple (AAPL), worth $1,001 - $15,000 on 8 Sep 2026. That is 55 days before publication. Filed 1 Oct 2026. View the filing.
- Rep. Pete Sessions sold Walmart (WMT) (held by a spouse), worth $50,001 - $100,000 on 2 Oct 2026. That is 31 days before publication. Filed 27 Oct 2026. View the filing.
- Rep. Jonathan Jackson sold Walmart (WMT) (jointly held), worth $50,001 - $100,000 on 28 Sep 2026. That is 35 days before publication. Filed 19 Oct 2026. View the filing.
- Rep. Rohit Khanna bought Walmart (WMT) (held by a spouse), worth $1,001 - $15,000 on 25 Sep 2026. That is 38 days before publication. Filed 7 Oct 2026. View the filing.
- Rep. Pete Sessions sold Amazon Com (AMZN), worth $15,001 - $50,000 on 27 Oct 2026. That is 6 days before publication. Filed 27 Oct 2026. View the filing.
- Rep. Pete Sessions sold Amazon Com (AMZN) (held by a spouse), worth $100,001 - $250,000 on 2 Oct 2026. That is 31 days before publication. Filed 27 Oct 2026. View the filing.
- Rep. Michael T. McCaul sold Amazon Com (AMZN) (held by a spouse), worth $1,001 - $15,000 on 28 Aug 2026. That is 66 days before publication. Filed 14 Oct 2026. View the filing.
- Rep. Pete Sessions sold Costco Wholesale (COST), worth $100,001 - $250,000 on 13 Oct 2026. That is 20 days before publication. Filed 27 Oct 2026. View the filing.
- Rep. Pete Sessions sold Costco Wholesale (COST) (held by a spouse), worth $250,001 - $500,000 on 2 Oct 2026. That is 31 days before publication. Filed 27 Oct 2026. View the filing.
- Rep. Rohit Khanna bought Costco Wholesale (COST) (held by a spouse), worth $1,001 - $15,000 on 25 Sep 2026. That is 38 days before publication. Filed 7 Oct 2026. View the filing.
Public disclosure filings, not a recommendation. The filing link is the source document. News use of these reports still sits under 5 U.S.C. § 13107(c).
Who gains and who loses around Spdr Series Trust (XRT)
Companies carried with this story
- XRT Spdr Series Trust
Spdr Series Trust (XRT) is linked, with no stored direction, medium confidence in the 2 Nov 2026 story “Apple Q4 Earnings: Holiday Sales Outlook, iPhone Duo Demand And Memory Costs Take Center Stage In First Report Under New CEO.” Reason on file: SPDR S&P Retail ETF: it holds retailers. Linked by “holiday sales” (retail and consumer goods) in this story
- XLY Select Sector Spdr Tr
Select Sector Spdr Tr (XLY) is linked, with no stored direction, medium confidence in the 2 Nov 2026 story “Apple Q4 Earnings: Holiday Sales Outlook, iPhone Duo Demand And Memory Costs Take Center Stage In First Report Under New CEO.” Reason on file: Consumer Discretionary Select Sector SPDR: it holds retailers. Linked by “holiday sales” (retail and consumer goods) in this story
- WMT Walmart
In “Apple Q4 Earnings: Holiday Sales Outlook, iPhone Duo Demand And Memory Costs Take Center Stage In First Report Under New CEO,” Walmart (WMT) is linked, with no stored direction, medium confidence. Reason on file: Walmart (variety stores): retailers move with shopper spending and import costs. Linked by “holiday sales” (retail and consumer goods) in this story
- AMZN Amazon Com
For “Apple Q4 Earnings: Holiday Sales Outlook, iPhone Duo Demand And Memory Costs Take Center Stage In First Report Under New CEO,” Amazon Com (AMZN) is linked, with no stored direction, medium confidence. Reason on file: Amazon.com (catalog and mail-order houses): retailers move with shopper spending and import costs. Linked by “holiday sales” (retail and consumer goods) in this story
- COST Costco Wholesale
For “Apple Q4 Earnings: Holiday Sales Outlook, iPhone Duo Demand And Memory Costs Take Center Stage In First Report Under New CEO,” Costco Wholesale (COST) is linked, with no stored direction, medium confidence. Reason on file: Costco Wholesale (variety stores): retailers move with shopper spending and import costs. Linked by “holiday sales” (retail and consumer goods) in this story
- TGT Target
For “Apple Q4 Earnings: Holiday Sales Outlook, iPhone Duo Demand And Memory Costs Take Center Stage In First Report Under New CEO,” Target (TGT) is linked, with no stored direction, medium confidence. Reason on file: Target (variety stores): retailers move with shopper spending and import costs. Linked by “holiday sales” (retail and consumer goods) in this story
Spdr Series Trust (XRT)
The 2 Nov 2026 story “Apple Q4 Earnings: Holiday Sales Outlook, iPhone Duo Demand And Memory Costs Take Center Stage In First Report Under New CEO” names Spdr Series Trust (XRT) because of this story.
Spdr Series Trust (XRT) is on the page because SPDR S&P Retail ETF: it holds retailers. Linked by “holiday sales” (retail and consumer goods) in this story
A second company, Select Sector Spdr Tr (XLY), is listed for a different reason: Consumer Discretionary Select Sector SPDR: it holds retailers. Linked by “holiday sales” (retail and consumer goods) in this story
Price levels for Spdr Series Trust (XRT)
WMT traded between 103.39 and 124.28 across 20 sessions. The latest close on file is 123.51. XLY traded between 110.58 and 116.77 across 19 sessions. The latest close on file is 115.38.
What the saved facts support for Spdr Series Trust (XRT)
46 out of 100
“Apple Q4 Earnings: Holiday Sales Outlook, iPhone Duo Demand And Memory Costs Take Center Stage In First Report Under New CEO” scores 46 out of 100. The score uses 1 sources, and 6 linked companies.