Geopolitics Alpha

Can consumers escape inflation?

Published . Updated .

Key takeaways

  • As prices rise, consumers are trading down, with Millennials leading the hunt for value.
  • Exposed: XRT, XLY, TIP, WMT, AMZN
  • Market reaction: XRT +3.7% on the day; XLY +2.9% on the day; TGT +4.7% on the day

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Can consumers escape inflation?

As prices rise, consumers are trading down, with Millennials leading the hunt for value.

Directly affected

  • No company is named in this report.

Indirectly affected

  • XRT SPDR S&P Retail ETF

    SPDR S&P Retail ETF: it holds retailers. Linked by “consumer” (retail and consumer goods) in this story.

  • XLY Consumer Discretionary Select Sector SPDR+5.7% 30d

    Consumer Discretionary Select Sector SPDR: it holds retailers. Linked by “consumer” (retail and consumer goods) in this story.

  • TIP iShares TIPS Bond ETF-0.3% 30d

    iShares TIPS Bond ETF: it is a common hedge when prices rise. Linked by “inflation” (inflation and prices) in this story.

  • WMT Walmart+20.2% 30d

    Walmart (variety stores): retailers move with shopper spending and import costs. Linked by “consumer” (retail and consumer goods) in this story.

  • AMZN Amazon.com+5.3% 30d

    Amazon.com (catalog and mail-order houses): retailers move with shopper spending and import costs. Linked by “consumer” (retail and consumer goods) in this story.

  • COST Costco Wholesale+14.1% 30d

    Costco Wholesale (variety stores): retailers move with shopper spending and import costs. Linked by “consumer” (retail and consumer goods) in this story.

  • TGT Target-1.0% 30d

    Target (variety stores): retailers move with shopper spending and import costs. Linked by “consumer” (retail and consumer goods) in this story.

  • PG The Procter & Gamble+11.5% 30d

    The Procter & Gamble (soap, detergents, cleang preparations, perfumes, cosmetics): big consumer-goods sellers feel price rises in costs and shopper demand. Linked by “inflation” (inflation and prices) in this story.

Price reaction, T-5 to T+3

TickerT-5T-3T-1T0T+1T+2T+3
XRT+1.17%+4.73%base+3.68%after closeafter closeafter close
XLY+0.50%+4.03%base+2.90%after closeafter closeafter close
TIP+0.09%-0.20%base-0.25%after closeafter closeafter close
WMT+1.78%+2.99%base+0.11%after closeafter closeafter close
AMZN-5.28%+2.58%base+2.88%after closeafter closeafter close
COST-1.21%-0.66%base+1.23%after closeafter closeafter close
TGT+0.06%+2.94%base+4.73%after closeafter closeafter close
PG-1.07%+1.20%base+1.81%after closeafter closeafter close

Closing-price change versus T-1, the last close before the story. T0 to T+3 fill in after each market close. Prices: Alpaca IEX.

Can consumers escape inflation? Bank of America Institute

Source: Bank of America Institute

The price since 9 Nov 2026: Spdr Series Trust (XRT) versus the S&P 500

CompanyWhenMoveStatus
Amazon Com (AMZN)that day+2.88%final price
Amazon Com (AMZN)three days earlier+2.58%final price
Amazon Com (AMZN)five days earlier-5.28%final price
Costco Wholesale (COST)that day+1.23%final price
Costco Wholesale (COST)three days earlier-0.66%final price
Costco Wholesale (COST)five days earlier-1.21%final price
Procter & Gamble (PG)that day+1.81%final price
Procter & Gamble (PG)three days earlier+1.20%final price
Procter & Gamble (PG)five days earlier-1.07%final price
Target (TGT)that day+4.73%final price
Target (TGT)three days earlier+2.94%final price
Target (TGT)five days earlier+0.06%final price
Ishares Tr (TIP)that day-0.25%final price
Ishares Tr (TIP)three days earlier-0.20%final price
Ishares Tr (TIP)five days earlier+0.09%final price
Walmart (WMT)that day+0.11%final price
Walmart (WMT)three days earlier+2.99%final price
Walmart (WMT)five days earlier+1.78%final price
Select Sector Spdr Tr (XLY)that day+2.90%final price
Select Sector Spdr Tr (XLY)three days earlier+4.03%final price
Select Sector Spdr Tr (XLY)five days earlier+0.50%final price
Spdr Series Trust (XRT)that day+3.68%final price
Spdr Series Trust (XRT)three days earlier+4.73%final price
Spdr Series Trust (XRT)five days earlier+1.17%final price

Congressional trades in the stocks in this story

Public disclosure filings, not a recommendation. The filing link is the source document. News use of these reports still sits under 5 U.S.C. § 13107(c).

Who gains and who loses around Spdr Series Trust (XRT)

Companies tied to this story

  • XRT Spdr Series Trust

    For “Can consumers escape inflation?,” Spdr Series Trust (XRT) is linked, with no stored direction, medium confidence. Reason on file: SPDR S&P Retail ETF: it holds retailers. Linked by “consumer” (retail and consumer goods) in this story

  • XLY Select Sector Spdr Tr

    Select Sector Spdr Tr (XLY) is linked, with no stored direction, medium confidence in the 9 Nov 2026 story “Can consumers escape inflation?.” Reason on file: Consumer Discretionary Select Sector SPDR: it holds retailers. Linked by “consumer” (retail and consumer goods) in this story

  • TIP Ishares Tr

    In “Can consumers escape inflation?,” Ishares Tr (TIP) is linked, with no stored direction, medium confidence. Reason on file: iShares TIPS Bond ETF: it is a common hedge when prices rise. Linked by “inflation” (inflation and prices) in this story

  • WMT Walmart

    For “Can consumers escape inflation?,” Walmart (WMT) is linked, with no stored direction, medium confidence. Reason on file: Walmart (variety stores): retailers move with shopper spending and import costs. Linked by “consumer” (retail and consumer goods) in this story

  • AMZN Amazon Com

    For “Can consumers escape inflation?,” Amazon Com (AMZN) is linked, with no stored direction, medium confidence. Reason on file: Amazon.com (catalog and mail-order houses): retailers move with shopper spending and import costs. Linked by “consumer” (retail and consumer goods) in this story

  • COST Costco Wholesale

    For “Can consumers escape inflation?,” Costco Wholesale (COST) is linked, with no stored direction, medium confidence. Reason on file: Costco Wholesale (variety stores): retailers move with shopper spending and import costs. Linked by “consumer” (retail and consumer goods) in this story

  • TGT Target

    In “Can consumers escape inflation?,” Target (TGT) is linked, with no stored direction, medium confidence. Reason on file: Target (variety stores): retailers move with shopper spending and import costs. Linked by “consumer” (retail and consumer goods) in this story

  • PG Procter & Gamble

    Procter & Gamble (PG) is linked, with no stored direction, medium confidence in the 9 Nov 2026 story “Can consumers escape inflation?.” Reason on file: The Procter & Gamble (soap, detergents, cleang preparations, perfumes, cosmetics): big consumer-goods sellers feel price rises in costs and shopper demand. Linked by “inflation” (inflation and prices) in this story

How “Can consumers escape inflation?” reaches Spdr Series Trust (XRT)

Spdr Series Trust (XRT) is the company in “Can consumers escape inflation?,” the 9 Nov 2026 this story story.

The link for Spdr Series Trust (XRT) is this: SPDR S&P Retail ETF: it holds retailers. Linked by “consumer” (retail and consumer goods) in this story

Also listed, Select Sector Spdr Tr (XLY): Consumer Discretionary Select Sector SPDR: it holds retailers. Linked by “consumer” (retail and consumer goods) in this story

Dates and price levels for Spdr Series Trust (XRT)

TIP traded between 103.77 and 105.61 across 16 sessions. The latest close on file is 105.27. XLY traded between 110.58 and 119.20 across 20 sessions. The latest close on file is 118.15.

What the saved facts support for Spdr Series Trust (XRT)

46 out of 100

“Can consumers escape inflation?” scores 46 out of 100. The score uses 1 sources, and 8 linked companies.