Coca-Cola and Procter & Gamble Are Up This Month. Which Dow Dividend Stock Is the Better Buy Now?
Published . Updated .
The consumer staples giants just had one of their best months in years as money rotated out of AI stocks.
Directly affected
Indirectly affected
- QQQ Invesco QQQ-2.6% 30d
Invesco QQQ: it holds the big tech and AI names. Linked by “ai” (AI and big tech) in this story.
- AIQ Global X Artificial Intelligence & Technology ETF-0.9% 19d
Global X Artificial Intelligence & Technology ETF: it holds the big tech and AI names. Linked by “ai” (AI and big tech) in this story.
- XRT SPDR S&P Retail ETF
SPDR S&P Retail ETF: it holds retailers. Linked by “consumer” (retail and consumer goods) in this story.
- MSFT Microsoft+4.0% 30d
Microsoft (prepackaged software): big tech's AI spending and demand drive its shares. Linked by “ai” (AI and big tech) in this story.
- AMZN Amazon.com-7.0% 30d
Amazon.com (catalog and mail-order houses): retailers move with shopper spending and import costs. Linked by “consumer” (retail and consumer goods) in this story.
- GOOGL Alphabet-21.2% 30d
Alphabet (computer programming, data processing, etc.): big tech's AI spending and demand drive its shares. Linked by “ai” (AI and big tech) in this story.
- META Meta Platforms-17.0% 30d
Meta Platforms (computer programming, data processing, etc.): big tech's AI spending and demand drive its shares. Linked by “ai” (AI and big tech) in this story.
- WMT Walmart+14.9% 30d
Walmart (variety stores): retailers move with shopper spending and import costs. Linked by “consumer” (retail and consumer goods) in this story.
Price reaction, T-5 to T+3
| Ticker | T-5 | T-3 | T-1 | T0 | T+1 | T+2 | T+3 |
|---|---|---|---|---|---|---|---|
| KO | -1.50% | -2.46% | base | after close | after close | after close | after close |
| PG | -1.02% | -2.02% | base | after close | after close | after close | after close |
| QQQ | +3.12% | +5.08% | base | after close | after close | after close | after close |
| AIQNo price data for this ticker | — | — | — | — | — | — | — |
| XRTNo price data for this ticker | — | — | — | — | — | — | — |
| MSFTNo price data for this ticker | — | — | — | — | — | — | — |
| AMZNNo price data for this ticker | — | — | — | — | — | — | — |
| GOOGLNo price data for this ticker | — | — | — | — | — | — | — |
| METANo price data for this ticker | — | — | — | — | — | — | — |
| WMTNo price data for this ticker | — | — | — | — | — | — | — |
Closing-price change versus T-1, the last close before the story. T0 to T+3 fill in after each market close. Prices: Alpaca IEX.
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Coca-Cola and Procter & Gamble Are Up This Month. Which Dow Dividend Stock Is the Better Buy Now? Yahoo Finance
Source: Yahoo Finance
Price since this story was published: Spdr Dow Jones Industrial Average Etf Trust (DIA)
| Company | When | Move | Status |
|---|---|---|---|
| KO | three days earlier | -2.46% | final price |
| KO | five days earlier | -1.50% | final price |
| PG | three days earlier | -2.02% | final price |
| PG | five days earlier | -1.02% | final price |
| Invesco Qqq Trust, Series 1 (QQQ) | three days earlier | +5.08% | final price |
| Invesco Qqq Trust, Series 1 (QQQ) | five days earlier | +3.12% | final price |
Congressional trades in the stocks in this story
- Rep. Kevin Hern bought Coca Cola (KO) (jointly held), worth $1,001 - $15,000 on 31 Aug 2026. That is 61 days before publication. Filed 25 Sep 2026. View the filing.
- Rep. David J. Taylor sold Procter & Gamble (PG), worth $1,001 - $15,000 on 12 Oct 2026. That is 19 days before publication. Filed 15 Oct 2026. View the filing.
- Rep. Pete Sessions sold Procter & Gamble (PG), worth $1,001 - $15,000 on 8 Oct 2026. That is 23 days before publication. Filed 27 Oct 2026. View the filing.
- Rep. Rohit Khanna bought Procter & Gamble (PG) (held by a spouse), worth $1,001 - $15,000 on 25 Sep 2026. That is 36 days before publication. Filed 7 Oct 2026. View the filing.
- Rep. Pete Sessions sold Microsoft (MSFT) (held by a spouse), worth $250,001 - $500,000 on 2 Oct 2026. That is 29 days before publication. Filed 27 Oct 2026. View the filing.
- Rep. Lisa McClain bought Microsoft (MSFT) (held by a spouse), worth $1,001 - $15,000 on 30 Sep 2026. That is 31 days before publication. Filed 12 Oct 2026. View the filing.
- Rep. Michael Rulli sold Microsoft (MSFT), worth $1,001 - $15,000 on 28 Sep 2026. That is 33 days before publication. Filed 2 Oct 2026. View the filing.
- Rep. Pete Sessions sold Amazon Com (AMZN), worth $15,001 - $50,000 on 27 Oct 2026. That is 4 days before publication. Filed 27 Oct 2026. View the filing.
- Rep. Pete Sessions sold Amazon Com (AMZN) (held by a spouse), worth $100,001 - $250,000 on 2 Oct 2026. That is 29 days before publication. Filed 27 Oct 2026. View the filing.
- Rep. Michael T. McCaul sold Amazon Com (AMZN) (held by a spouse), worth $1,001 - $15,000 on 28 Aug 2026. That is 64 days before publication. Filed 14 Oct 2026. View the filing.
- Rep. Pete Sessions sold Alphabet (GOOGL), worth $15,001 - $50,000 on 14 Sep 2026. That is 47 days before publication. Filed 18 Sep 2026. View the filing.
- Rep. Rohit Khanna sold Alphabet (GOOGL) (held by a spouse), worth $1,001 - $15,000 on 4 Sep 2026. That is 57 days before publication. Filed 7 Oct 2026. View the filing.
Public disclosure filings, not a recommendation. The filing link is the source document. News use of these reports still sits under 5 U.S.C. § 13107(c).
Who gains and who loses around Spdr Dow Jones Industrial Average Etf Trust (DIA)
Companies mentioned with this story
- DIA Spdr Dow Jones Industrial Average Etf Trust
For “Coca-Cola and Procter & Gamble Are Up This Month. Which Dow Dividend Stock Is the Better Buy Now?,” Spdr Dow Jones Industrial Average Etf Trust (DIA) is linked, with no stored direction, medium confidence. Reason on file: SPDR Dow Jones Industrial Average ETF: it is a broad US stock-market fund. Linked by “dow” (the broad US market) in this story
- QQQ Invesco Qqq Trust, Series 1
Invesco Qqq Trust, Series 1 (QQQ) is linked, with no stored direction, medium confidence in the 31 Oct 2026 story “Coca-Cola and Procter & Gamble Are Up This Month. Which Dow Dividend Stock Is the Better Buy Now?.” Reason on file: Invesco QQQ: it is a broad US stock-market fund. Linked by “dow” (the broad US market) in this story
- IWM Ishares Tr
For “Coca-Cola and Procter & Gamble Are Up This Month. Which Dow Dividend Stock Is the Better Buy Now?,” Ishares Tr (IWM) is linked, with no stored direction, medium confidence. Reason on file: iShares Russell 2000 ETF: it is a broad US stock-market fund. Linked by “dow” (the broad US market) in this story
- RSP Invesco Exchange Traded Fd T
For “Coca-Cola and Procter & Gamble Are Up This Month. Which Dow Dividend Stock Is the Better Buy Now?,” Invesco Exchange Traded Fd T (RSP) is linked, with no stored direction, medium confidence. Reason on file: Invesco S&P 500 Equal Weight ETF: it is a broad US stock-market fund. Linked by “dow” (the broad US market) in this story
- VTI Vanguard Index Fds
Vanguard Index Fds (VTI) is linked, with no stored direction, medium confidence in the 31 Oct 2026 story “Coca-Cola and Procter & Gamble Are Up This Month. Which Dow Dividend Stock Is the Better Buy Now?.” Reason on file: Vanguard Total Stock Market ETF: it is a broad US stock-market fund. Linked by “dow” (the broad US market) in this story
Spdr Dow Jones Industrial Average Etf Trust (DIA)
On 31 Oct 2026, “Coca-Cola and Procter & Gamble Are Up This Month. Which Dow Dividend Stock Is the Better Buy Now?” is the story that connects Spdr Dow Jones Industrial Average Etf Trust (DIA) to this story.
The link for Spdr Dow Jones Industrial Average Etf Trust (DIA) is this: SPDR Dow Jones Industrial Average ETF: it is a broad US stock-market fund. Linked by “dow” (the broad US market) in this story
Also listed, Invesco Qqq Trust, Series 1 (QQQ): Invesco QQQ: it is a broad US stock-market fund. Linked by “dow” (the broad US market) in this story
Dates in the story, and the Spdr Dow Jones Industrial Average Etf Trust (DIA) price range
DIA traded between 504.92 and 522.62 across 20 sessions. The latest close on file is 515.65. IWM traded between 269.88 and 285.25 across 20 sessions. The latest close on file is 279.37. QQQ traded between 683.47 and 762.84 across 19 sessions. The latest close on file is 690.54.
What the saved facts support for Spdr Dow Jones Industrial Average Etf Trust (DIA)
40 out of 100
“Coca-Cola and Procter & Gamble Are Up This Month. Which Dow Dividend Stock Is the Better Buy Now?” scores 40 out of 100. The score uses 1 sources, and 5 linked companies.