How Investors May Respond To Netflix (NFLX) Lower Ad Revenue Guidance
Published . Updated .
Netflix reported third quarter 2026 results with US$12,874.18m in sales and US$3,663.93m in net income, and issued fourth quarter guidance that includes US$13,442m in projected revenue, a 26.0% operating margin and US$0.67 in expected diluted EPS. The company trimmed its 2026 ad
Directly affected
- NFLX Netflix-15.4% 30d
Named in this report.
Indirectly affected
- DIA SPDR Dow Jones Industrial Average ETF-1.7% 30d
SPDR Dow Jones Industrial Average ETF: it is a broad US stock-market fund. Linked by “investors” (the broad US market) in this story.
- QQQ Invesco QQQ-2.6% 30d
Invesco QQQ: it is a broad US stock-market fund. Linked by “investors” (the broad US market) in this story.
- XLC Communication Services Select Sector SPDR-3.0% 16d
Communication Services Select Sector SPDR holds the communications sector that Netflix belongs to, so it often moves with news about it.
- CNK Cinemark Holdings+10.6% 14d
Cinemark Holdings is a large communications company like Netflix; big names in a sector often move together.
- VZ Verizon Communications-12.8% 30d
Verizon Communications is a large communications company like Netflix; big names in a sector often move together.
- TMUS T-Mobile US-5.3% 30d
T-Mobile US is a large communications company like Netflix; big names in a sector often move together.
- T At&T-15.9% 30d
At&T is a large communications company like Netflix; big names in a sector often move together.
- SPOT Spotify Technology S.A+6.8% 30d
Spotify Technology S.A is a large communications company like Netflix; big names in a sector often move together.
Price reaction, T-5 to T+3
| Ticker | T-5 | T-3 | T-1 | T0 | T+1 | T+2 | T+3 |
|---|---|---|---|---|---|---|---|
| NFLX | +2.92% | -0.14% | base | after close | after close | after close | after close |
| DIA | +1.17% | +1.48% | base | after close | after close | after close | after close |
| QQQ | +3.12% | +5.08% | base | after close | after close | after close | after close |
| XLCNo price data for this ticker | — | — | — | — | — | — | — |
| CNKNo price data for this ticker | — | — | — | — | — | — | — |
| VZNo price data for this ticker | — | — | — | — | — | — | — |
| TMUSNo price data for this ticker | — | — | — | — | — | — | — |
| TNo price data for this ticker | — | — | — | — | — | — | — |
| SPOTNo price data for this ticker | — | — | — | — | — | — | — |
Closing-price change versus T-1, the last close before the story. T0 to T+3 fill in after each market close. Prices: Alpaca IEX.
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How Investors May Respond To Netflix (NFLX) Lower Ad Revenue Guidance Yahoo Finance
Source: Yahoo Finance
How far Spdr Dow Jones Industrial Average Etf Trust (DIA) has moved since 2 Nov 2026
| Company | When | Move | Status |
|---|---|---|---|
| Spdr Dow Jones Industrial Average Etf Trust (DIA) | three days earlier | +1.48% | final price |
| Spdr Dow Jones Industrial Average Etf Trust (DIA) | five days earlier | +1.17% | final price |
| NFLX | three days earlier | -0.14% | final price |
| NFLX | five days earlier | +2.92% | final price |
| Invesco Qqq Trust, Series 1 (QQQ) | three days earlier | +5.08% | final price |
| Invesco Qqq Trust, Series 1 (QQQ) | five days earlier | +3.12% | final price |
Trades by members of Congress and officials in the stocks in this story
- Rep. Rohit Khanna sold Netflix (NFLX) (held by a spouse), worth $1,001 - $15,000 on 25 Sep 2026. That is 38 days before publication. Filed 7 Oct 2026. View the filing.
- Rep. Cleo Fields bought Netflix (NFLX), worth $1,001 - $15,000 on 14 Sep 2026. That is 49 days before publication. Filed 1 Oct 2026. View the filing.
- Rep. Rohit Khanna bought Netflix (NFLX) (held by a spouse), worth $1,001 - $15,000 on 4 Sep 2026. That is 59 days before publication. Filed 7 Oct 2026. View the filing.
- Rep. Pete Sessions sold Verizon Communications (VZ) (held by a spouse), worth $15,001 - $50,000 on 2 Oct 2026. That is 31 days before publication. Filed 27 Oct 2026. View the filing.
- Rep. Rohit Khanna bought Verizon Communications (VZ) (held by a spouse), worth $15,001 - $50,000 on 25 Sep 2026. That is 38 days before publication. Filed 7 Oct 2026. View the filing.
- Rep. Gilbert Cisneros bought Verizon Communications (VZ), worth $1,001 - $15,000 on 18 Sep 2026. That is 45 days before publication. Filed 12 Oct 2026. View the filing.
- Donald J Trump, an executive branch official, bought T-Mobile US (TMUS), worth $15,001 - $50,000 on 28 Aug 2026. That is 66 days before publication. Filed 8 Oct 2026. View the filing.
- Donald J Trump, an executive branch official, sold T-Mobile US (TMUS), worth $500,001 - $1,000,000 on 21 Aug 2026. That is 73 days before publication. Filed 8 Oct 2026. View the filing.
- Donald J Trump, an executive branch official, sold T-Mobile US (TMUS), worth $1,001 - $15,000 on 10 Aug 2026. That is 84 days before publication. Filed 8 Oct 2026. View the filing.
- Rep. David J. Taylor bought At&T (T), worth $1,001 - $15,000 on 15 Oct 2026. That is 18 days before publication. Filed 29 Oct 2026. View the filing.
- Rep. David J. Taylor bought At&T (T), worth $1,001 - $15,000 on 9 Oct 2026. That is 24 days before publication. Filed 15 Oct 2026. View the filing.
- Rep. Rohit Khanna bought At&T (T) (held by a spouse), worth $1,001 - $15,000 on 4 Sep 2026. That is 59 days before publication. Filed 7 Oct 2026. View the filing.
Public disclosure filings, not a recommendation. The filing link is the source document. News use of these reports still sits under 5 U.S.C. § 13107(c).
Who gains and who loses around Spdr Dow Jones Industrial Average Etf Trust (DIA)
Companies tied to this story
- DIA Spdr Dow Jones Industrial Average Etf Trust
Spdr Dow Jones Industrial Average Etf Trust (DIA) is linked, with no stored direction, medium confidence in the 2 Nov 2026 story “How Investors May Respond To Netflix (NFLX) Lower Ad Revenue Guidance.” Reason on file: SPDR Dow Jones Industrial Average ETF: it is a broad US stock-market fund. Linked by “investors” (the broad US market) in this story
- QQQ Invesco Qqq Trust, Series 1
For “How Investors May Respond To Netflix (NFLX) Lower Ad Revenue Guidance,” Invesco Qqq Trust, Series 1 (QQQ) is linked, with no stored direction, medium confidence. Reason on file: Invesco QQQ: it is a broad US stock-market fund. Linked by “investors” (the broad US market) in this story
- IWM Ishares Tr
Ishares Tr (IWM) is linked, with no stored direction, medium confidence in the 2 Nov 2026 story “How Investors May Respond To Netflix (NFLX) Lower Ad Revenue Guidance.” Reason on file: iShares Russell 2000 ETF: it is a broad US stock-market fund. Linked by “investors” (the broad US market) in this story
- RSP Invesco Exchange Traded Fd T
Invesco Exchange Traded Fd T (RSP) is linked, with no stored direction, medium confidence in the 2 Nov 2026 story “How Investors May Respond To Netflix (NFLX) Lower Ad Revenue Guidance.” Reason on file: Invesco S&P 500 Equal Weight ETF: it is a broad US stock-market fund. Linked by “investors” (the broad US market) in this story
- VTI Vanguard Index Fds
In “How Investors May Respond To Netflix (NFLX) Lower Ad Revenue Guidance,” Vanguard Index Fds (VTI) is linked, with no stored direction, medium confidence. Reason on file: Vanguard Total Stock Market ETF: it is a broad US stock-market fund. Linked by “investors” (the broad US market) in this story
Spdr Dow Jones Industrial Average Etf Trust (DIA)
“How Investors May Respond To Netflix (NFLX) Lower Ad Revenue Guidance” (2 Nov 2026) reaches Spdr Dow Jones Industrial Average Etf Trust (DIA) through this story.
For Spdr Dow Jones Industrial Average Etf Trust (DIA), the reason on file says SPDR Dow Jones Industrial Average ETF: it is a broad US stock-market fund. Linked by “investors” (the broad US market) in this story
A second company, Invesco Qqq Trust, Series 1 (QQQ), is listed for a different reason: Invesco QQQ: it is a broad US stock-market fund. Linked by “investors” (the broad US market) in this story
Price levels for Spdr Dow Jones Industrial Average Etf Trust (DIA)
DIA traded between 504.92 and 522.62 across 18 sessions. The latest close on file is 515.65. IWM traded between 269.88 and 285.25 across 20 sessions. The latest close on file is 279.37. QQQ traded between 683.47 and 762.84 across 20 sessions. The latest close on file is 690.51.
How strong the case is around Spdr Dow Jones Industrial Average Etf Trust (DIA)
40 out of 100
“How Investors May Respond To Netflix (NFLX) Lower Ad Revenue Guidance” scores 40 out of 100. The score uses 1 sources, and 5 linked companies.