Geopolitics Alpha

How McDonald’s plans to reactivate 150M infrequent guests

Published . Updated .

TAIWAN STRAITHow McDonald’s plans to reactivate150M infrequent guestsGEOPOLITICS ALPHA

The Golden Arches will add rewards tiers, tie-ups with other major brands and increased personalization to its loyalty system.

Directly affected

  • No company is named in this report.

Indirectly affected

  • SPY SPDR S&P 500+1.6%

    The broad U.S. stock market

  • TLT iShares 20+ Year Treasury Bond-1.8%

    Long-term U.S. government bonds

  • QQQ Invesco QQQ+2.3%

    Large technology stocks

  • GLD SPDR Gold Shares-3.3%

    Gold can move with the broad market

Price reaction, T-5 to T+3

TickerT-5T-3T-1T0T+1T+2T+3
SPY———————
TLT———————
QQQ———————
GLD———————

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The Golden Arches will add rewards tiers, tie-ups with other major brands and increased personalization to its loyalty system.

Source: Restaurant Dive

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