Apple’s new earnings era begins at a critical time for Big Tech
Published . Updated .
A rare Monday earnings report for Apple will give investors a glimpse into how new CEO John Ternus is managing inflated memory prices and a tougher backdrop for consumer spending.
Directly affected
- AAPL Apple+1.4% 30d
Named in this report.
Indirectly affected
- QQQ Invesco QQQ-2.6% 30d
Invesco QQQ: it holds the big tech and AI names. Linked by “big tech” (AI and big tech) in this story.
- AIQ Global X Artificial Intelligence & Technology ETF-0.9% 19d
Global X Artificial Intelligence & Technology ETF: it holds the big tech and AI names. Linked by “big tech” (AI and big tech) in this story.
- XRT SPDR S&P Retail ETF
SPDR S&P Retail ETF: it holds retailers. Linked by “consumer” (retail and consumer goods) in this story.
- WMT Walmart+14.9% 30d
Walmart (variety stores): retailers move with shopper spending and import costs. Linked by “consumer” (retail and consumer goods) in this story.
- MSFT Microsoft+4.0% 30d
Microsoft (prepackaged software): big tech's AI spending and demand drive its shares. Linked by “big tech” (AI and big tech) in this story.
- AMZN Amazon.com-7.0% 30d
Amazon.com (catalog and mail-order houses): retailers move with shopper spending and import costs. Linked by “consumer” (retail and consumer goods) in this story.
- GOOGL Alphabet-21.2% 30d
Alphabet (computer programming, data processing, etc.): big tech's AI spending and demand drive its shares. Linked by “big tech” (AI and big tech) in this story.
- COST Costco Wholesale+12.7% 30d
Costco Wholesale (variety stores): retailers move with shopper spending and import costs. Linked by “consumer” (retail and consumer goods) in this story.
Price reaction, T-5 to T+3
| Ticker | T-5 | T-3 | T-1 | T0 | T+1 | T+2 | T+3 |
|---|---|---|---|---|---|---|---|
| AAPL | -0.24% | -0.21% | base | after close | after close | after close | after close |
| QQQ | +3.12% | +5.08% | base | after close | after close | after close | after close |
| AIQ | +4.74% | +7.15% | base | after close | after close | after close | after close |
| XRT | -1.50% | -2.24% | base | after close | after close | after close | after close |
| WMT | -2.61% | -3.79% | base | after close | after close | after close | after close |
| MSFT | +2.03% | +1.97% | base | after close | after close | after close | after close |
| AMZN | +3.66% | +5.97% | base | after close | after close | after close | after close |
| GOOGL | +13.19% | +16.25% | base | after close | after close | after close | after close |
| COST | -0.73% | -2.96% | base | after close | after close | after close | after close |
Closing-price change versus T-1, the last close before the story. T0 to T+3 fill in after each market close. Prices: Alpaca IEX.
Market Call
Think this story will push the stock up or down over the next three trading days? Make a free call and see what other readers think. Points are play money with no cash value.
A rare Monday earnings report for Apple will give investors a glimpse into how new CEO John Ternus is managing inflated memory prices and a tougher backdrop for consumer spending.
Source: MarketWatch
Invesco Qqq Trust, Series 1 (QQQ) since this story, compared with the market
| Company | When | Move | Status |
|---|---|---|---|
| AAPL | three days earlier | -0.21% | final price |
| AAPL | five days earlier | -0.24% | final price |
| Global X Fds (AIQ) | three days earlier | +7.15% | final price |
| Global X Fds (AIQ) | five days earlier | +4.74% | final price |
| Amazon Com (AMZN) | three days earlier | +5.97% | final price |
| Amazon Com (AMZN) | five days earlier | +3.66% | final price |
| Costco Wholesale (COST) | three days earlier | -2.96% | final price |
| Costco Wholesale (COST) | five days earlier | -0.73% | final price |
| Alphabet (GOOGL) | three days earlier | +16.25% | final price |
| Alphabet (GOOGL) | five days earlier | +13.19% | final price |
| Microsoft (MSFT) | three days earlier | +1.97% | final price |
| Microsoft (MSFT) | five days earlier | +2.03% | final price |
| Invesco Qqq Trust, Series 1 (QQQ) | three days earlier | +5.08% | final price |
| Invesco Qqq Trust, Series 1 (QQQ) | five days earlier | +3.12% | final price |
| Walmart (WMT) | three days earlier | -3.79% | final price |
| Walmart (WMT) | five days earlier | -2.61% | final price |
| Spdr Series Trust (XRT) | three days earlier | -2.24% | final price |
| Spdr Series Trust (XRT) | five days earlier | -1.50% | final price |
Congressional trades in the stocks in this story
- Rep. Pete Sessions sold Apple (AAPL) (held by a spouse), worth $250,001 - $500,000 on 2 Oct 2026. That is 30 days before publication. Filed 27 Oct 2026. View the filing.
- Rep. Pete Sessions sold Apple (AAPL) (held by a spouse), worth $100,001 - $250,000 on 22 Sep 2026. That is 40 days before publication. Filed 22 Sep 2026. View the filing.
- Rep. Cleo Fields bought Apple (AAPL), worth $1,001 - $15,000 on 8 Sep 2026. That is 54 days before publication. Filed 1 Oct 2026. View the filing.
- Rep. Pete Sessions sold Walmart (WMT) (held by a spouse), worth $50,001 - $100,000 on 2 Oct 2026. That is 30 days before publication. Filed 27 Oct 2026. View the filing.
- Rep. Jonathan Jackson sold Walmart (WMT) (jointly held), worth $50,001 - $100,000 on 28 Sep 2026. That is 34 days before publication. Filed 19 Oct 2026. View the filing.
- Rep. Rohit Khanna bought Walmart (WMT) (held by a spouse), worth $1,001 - $15,000 on 25 Sep 2026. That is 37 days before publication. Filed 7 Oct 2026. View the filing.
- Rep. Pete Sessions sold Microsoft (MSFT) (held by a spouse), worth $250,001 - $500,000 on 2 Oct 2026. That is 30 days before publication. Filed 27 Oct 2026. View the filing.
- Rep. Lisa McClain bought Microsoft (MSFT) (held by a spouse), worth $1,001 - $15,000 on 30 Sep 2026. That is 32 days before publication. Filed 12 Oct 2026. View the filing.
- Rep. Michael Rulli sold Microsoft (MSFT), worth $1,001 - $15,000 on 28 Sep 2026. That is 34 days before publication. Filed 2 Oct 2026. View the filing.
- Rep. Pete Sessions sold Amazon Com (AMZN), worth $15,001 - $50,000 on 27 Oct 2026. That is 5 days before publication. Filed 27 Oct 2026. View the filing.
- Rep. Pete Sessions sold Amazon Com (AMZN) (held by a spouse), worth $100,001 - $250,000 on 2 Oct 2026. That is 30 days before publication. Filed 27 Oct 2026. View the filing.
- Rep. Michael T. McCaul sold Amazon Com (AMZN) (held by a spouse), worth $1,001 - $15,000 on 28 Aug 2026. That is 65 days before publication. Filed 14 Oct 2026. View the filing.
Public disclosure filings, not a recommendation. The filing link is the source document. News use of these reports still sits under 5 U.S.C. § 13107(c).
Who gains and who loses around Invesco Qqq Trust, Series 1 (QQQ)
Companies tied to this story
- QQQ Invesco Qqq Trust, Series 1
For “Apple’s new earnings era begins at a critical time for Big Tech,” Invesco Qqq Trust, Series 1 (QQQ) is linked, with no stored direction, medium confidence. Reason on file: Invesco QQQ: it holds the big tech and AI names. Linked by “big tech” (AI and big tech) in this story
- AIQ Global X Fds
In “Apple’s new earnings era begins at a critical time for Big Tech,” Global X Fds (AIQ) is linked, with no stored direction, medium confidence. Reason on file: Global X Artificial Intelligence & Technology ETF: it holds the big tech and AI names. Linked by “big tech” (AI and big tech) in this story
- XRT Spdr Series Trust
Spdr Series Trust (XRT) is linked, with no stored direction, medium confidence in the 1 Nov 2026 story “Apple’s new earnings era begins at a critical time for Big Tech.” Reason on file: SPDR S&P Retail ETF: it holds retailers. Linked by “consumer” (retail and consumer goods) in this story
- WMT Walmart
Walmart (WMT) is linked, with no stored direction, medium confidence in the 1 Nov 2026 story “Apple’s new earnings era begins at a critical time for Big Tech.” Reason on file: Walmart (variety stores): retailers move with shopper spending and import costs. Linked by “consumer” (retail and consumer goods) in this story
- MSFT Microsoft
Microsoft (MSFT) is linked, with no stored direction, medium confidence in the 1 Nov 2026 story “Apple’s new earnings era begins at a critical time for Big Tech.” Reason on file: Microsoft (prepackaged software): big tech's AI spending and demand drive its shares. Linked by “big tech” (AI and big tech) in this story
- AMZN Amazon Com
For “Apple’s new earnings era begins at a critical time for Big Tech,” Amazon Com (AMZN) is linked, with no stored direction, medium confidence. Reason on file: Amazon.com (catalog and mail-order houses): retailers move with shopper spending and import costs. Linked by “consumer” (retail and consumer goods) in this story
- GOOGL Alphabet
For “Apple’s new earnings era begins at a critical time for Big Tech,” Alphabet (GOOGL) is linked, with no stored direction, medium confidence. Reason on file: Alphabet (computer programming, data processing, etc.): big tech's AI spending and demand drive its shares. Linked by “big tech” (AI and big tech) in this story
- COST Costco Wholesale
In “Apple’s new earnings era begins at a critical time for Big Tech,” Costco Wholesale (COST) is linked, with no stored direction, medium confidence. Reason on file: Costco Wholesale (variety stores): retailers move with shopper spending and import costs. Linked by “consumer” (retail and consumer goods) in this story
Invesco Qqq Trust, Series 1 (QQQ)
On 1 Nov 2026, “Apple’s new earnings era begins at a critical time for Big Tech” is the story that connects Invesco Qqq Trust, Series 1 (QQQ) to this story.
Invesco Qqq Trust, Series 1 (QQQ) is on the page because Invesco QQQ: it holds the big tech and AI names. Linked by “big tech” (AI and big tech) in this story
Also listed, Global X Fds (AIQ): Global X Artificial Intelligence & Technology ETF: it holds the big tech and AI names. Linked by “big tech” (AI and big tech) in this story
The price range for Invesco Qqq Trust, Series 1 (QQQ), and the dates in the story
AIQ traded between 61.70 and 67.40 across 15 sessions. The latest close on file is 62.94. QQQ traded between 683.47 and 762.84 across 20 sessions. The latest close on file is 690.51.
How strong the case is around Invesco Qqq Trust, Series 1 (QQQ)
46 out of 100
“Apple’s new earnings era begins at a critical time for Big Tech” scores 46 out of 100. The score uses 1 sources, and 8 linked companies.